ZOETIC - A TRUSTED NAME IN AYURVEDA
Researchers restlessly pursue their quest to identify plants with medicinal properties. Often they are successful in, proverbially turning over a new leaf. From this discovery the journey of the herb begins and ultimately in its becoming one of the ingredients in final formulations.
Products undergo many phases during their evolution from single herbs to final formulations and the R&D team at 

Zoetic Ayurvedics
ensures that each phase is meticulously carried out. Zoetic blends Ayurvedic expertise with modern medical technology to scientifically prove the safety 

and efficacy of such herbs and the ultimate formulations.

A mere collection of herbs does not constitute an Ayurvedic remedy. An herbal product containing the same degree of safety and efficacy, as an Ayurvedic product may not deliver the same degree of safety and efficacy, as ayurveda prescribes specific processing that enhances both efficacy and safety. This summarizes the essential differences between herbal & Ayurvedic medicine. The particular composition and complicated processing characteristics of an Ayurvedic remedy aim at achieving comprehensive treatment with no-side effects.

The principle of treatment for various diseases and ailment has been precisely laid out in Ayurvedic text. They involve formulation of various herbs and minerals in precise proportions with specific processing methods. A careful choice of the right plant by trained personnel is followed by prudent selection of the parts to be processed, i.e. the leaves, seeds, stem, bark or roots. Each step is vital and many cause unsatisfactory pharmacological results when not executed with utmost care.

Realizing the rapid changes in the environment, and that all our ingredients are procured from plants exposed to these environmental conditions, quality control process, by necessity, have to be very stringent. In essence, once the medicinal herb step into the lab from nature’s lap, it traverses a highly scientific path: Pharmacognosy, where is authenticity is established by morphological and microscopic means; analytical chemistry, where physical and chemical parameters are analyzed and studied; animal pharmacology, where elaborate experimental studies such as acute, sub-chronic, chronic toxicity, teratogenicity, mutagenicity and carcinogenicity studies are conducted, not only to assess the efficacy, but also to ensure the safety, after which it is further tested for immunological, histopathological and biochemical parameters. The Formulation and Development Division, where the final formulations made, conducts accelerated stability trials and estimates shelf-life. The final product is further standardized using state of art techniques such as High performance Liquid Chromatography (HPLC), Gas Liquid Chromatography (GLC), High Performance Thin Layer Chromatography (HPTLC Finger printing), Atomic Absorption Spectrophotometry (ASS), etc., which ensure physical and chemical uniformity and rule out the presence of impurities, aflatoxins, pesticides and heavy metals.

Once these basic parameters are fulfilled, the product undergoes Phase I, II and III clinical studies to establish its safety, tolerability and efficacy. The journey of the finished product then continues to microbiology, where the microbial counts, if any, are monitored and the stability is tested.

The Zoetic Ayurvedics with its several years of expertise, thus transforms the crude herb into a valuable constituent of a high quality product. Truly, a fascinating story of the travails of a herb to a formulation.

 
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